Comparethemarket premieres ad on Facebook

Comparethemarket.com has revealed a new TV advertising campaign today, exclusively via Facebook.

The advert continues the comparison site’s ‘Comparethemeerkat.com’ campaign starring meerkat Aleksandr Orlov.

Orlov is again highlighting the difference between Comparethemarket.com and Comparethemeerkat.com, this time from the comfort of a “soothing Jacuzzi bath”.

The advertising campaign included a series of teasers on Facebook which detailed Orlov and his meerkat IT expert Sergei working on a ‘special project’.

The meerkat revealed yesterday via a status update to Facebook friends and fans that the new advert would premiere on Facebook at 9am today (2 October) before it airs on TV.

“It finally time for announcing. Special project is, drum rolls please… new televisions advertisement! Keep glueing eyes to screens – special viewings tomorrow!”

The Meerkat is also inviting consumers to ask him questions today via a web chat with daily newspaper Metro.

The integrated campaign is created by Vallance Carruthers Coleman Priest (VCCP).

The star of Comparethemarket’s adverts has over 600,000 friends on Facebook.

Comparethemarket.com was launched in 2006 as a car insurance comparison site and has become a broader price comparison site. It operates in a competitive marketplace with rivals such as moneysupermarket.com.

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