Competitor pressure
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
GenZ language
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
YouTube stars
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Product placement
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Can brands help football heal after European Super League debacle?
Matt BarkerThe collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.
Coca-Cola promotes from within for new UK marketing director
Manny PhamLouise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.
Diageo’s global media director: Marketers must keep ‘laser focus’ on digital brand safety
Michaela JeffersonThe Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
Lend me your ears: Why marketers are opting for sound over vision
Matt BarkerIn an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.
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