If you need proof of viral’s strength as a marketing tool, check out the ICE message that is doing the rounds. Since July 8, I have received it 33 times from as far away as Australia and my 70-year-old mum! I will wager that every UK reader of Marketing Week has seen it. In addition, via a poll of 65 people in our office, I will further bet that at least 75 per cent of London-based recipients take up the offer.
Is that some sort of record?