Condé Nast has appointed Publicis to handle the account for its magazine Condé Nast Traveller, which is due to be launched in the UK this autumn.
Publicis won the account after pitching against Walsh Trott Chick Smith, M&C Saatchi – which is understood to have withdrawn without submitting a final proposal – and Foote Cone & Belding. The media buying for the account has been awarded to Optimedia.
Condé Nast has not disclosed how much it will spend on the account, though it could be as much as 1m.
The US version of the magazine is already a big seller, and Condé Nast is looking for initial sales of the magazine to hit 75,000 when it is launched in the UK.
The title is targeted at upmarket travellers. Deborah Gresty, former publishing director of Condé Nast’s House & Garden and now publisher of Condé Nast Traveller, says: “It will be aimed at the 5 million AB adults in Britain who travel overseas every year.”
The launch comes after the failure last year of BBC Magazines’ Holiday, which Condé Nast believes was caused by it being pitched at package tourists, rather than upmarket travellers.