Confused.com appoints The Search Works

The Search Works has been appointed to handle pay-per click and search marketing activity for insurance comparison website Confused.com.

The agency won the account following a competitive pitch against five undisclosed agencies.

The Search Works will run digital campaigns, aimed at driving traffic to the site. Using paid search campaigns, the agency will help to increase user numbers and completed sales on the price comparison website.

Confused.com says that as a result of the current economic climate, they anticipate a surge in consumers seeking out the best deals.

The Search Works will work alongside the website’s in-house marketing team to push its campaigns online, and ensure any internet surfer looking for insurance, money or utilities comparison services, will be able to click onto Confused.com first and find competitive prices.

Tom Bennett, marketing director at Confused.com, says: “When it came to choosing an agency, not only did we require a specialist to handle our search strategy, we were also looking for an extension of our in-house marketing team that would push our campaigns to the next level. We are confident The Search Works will be able to do just that.”

Confused.com recently introduced a new brand mascot called Confucius, created by the agency Farm to promote the brand.

The site is currently “assessing” its £25m media account, which is currently held by McCutcheon Norveil Consultancy.

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