Confused.com hires PHD Media

Insurance comparison site Confused.com has handed its 38m media account to PHD Media after a three-way pitch against Walker and incumbent McCutcheon Norveil Consultancy (MNC).

Insurance comparison site Confused.com has handed its £38m media account to PHD Media after a three-way pitch against Walker and incumbent McCutcheon Norveil Consultancy (MNC).

The PHD win marks the first media agency change for the brand in six years since MNC took on the business. It follows the appointment of Farm as its first retained agency to handle its £25m advertising account last November, following nine years of in-house advertising creation since its launch.

The new agencies have been appointed to help build on the brands positioning as the original price comparison website, and to help communicate its expansion beyond car insurance.

The brand also recently appointed The Search Works to handle pay-per click and search marketing activity.

Price-comparison sites, including Moneysupermarket and Compare the Market have significantly increased their online ad budgets to exploit higher consumer interest sparked by the current economic downturn.

Recommended

Discount voucher firm in spat with Which?

Marketing Week

Online discount voucher company MyVoucherCodes has accused consumer watchdog Which? of bias after it criticised the discount voucher codes sector. Which’s research concluded price comparison sites sometimes offered better deals than voucher sites and the story was widely covered in the national press yesterday (26 March). The discount aggregator says the research is unreliable because […]

Positive thinking makes a return

Marketing Week

The panic that gripped the nation when signs of recession appeared last summer is being replaced by a more optimistic mood among consumers – and marketers would be wise to take advantage

FMCG worries add to mixed ad spend outlook for 2009

Marketing Week

FMCG brands – the biggest spending global advertisers – remain the hardest to attract to digital, despite the IAB this week announcing online ad spend in 2008 rose 17.1% to £3.3bn. The report from the IAB, in partnership with PricewaterhouseCoopers and the World Advertising Research Centre, found that online had increased its share of total […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now