Confused.com launches anti-drink driving push

Confused.com has launched an online video campaign, featuring secret camera footage capturing whether people would help a “drunk” actor into his car, to highlight the public’s “apathy” towards the issue and boost awareness of its brand ahead of the busy new year insurance renewal period.

https://www.youtube.com/watch?v=H1daxgkN11Y

More than 50 people were approached by the actor, who stumbled and slurred his words as he struggled to open his car door, with more than two thirds (42) helping him get into his vehicle. A number of others chose to ignore the man.

Just eight people refused to help and informed the driver he should not be driving – with one even retaining the man’s key and calling the police.

Sharon Flaherty, Confused.com’s head of content and PR, says: “Our video highlights just how many people are willing to permit drink driving, or turn a blind eye to it. The video is a hopefully shocking way to remind people that drink driving kills and that in many cases, it can be stopped. By preventing friends and family from driving under the influence of alcohol, you could save a life.”

Drink driving remains the biggest killer on the UK’s roads, with one in seven road deaths resulting from crashes where the driver was over the limit, according to road safety charity Brake.

Recommended

WigginsBBC304

Brands salute Wiggins on BBC SPOTY win

Seb Joseph

Fred Perry and Wiggle are the first brands to congratulate Olympic gold medallist and Tour de France Bradley Wiggins after the cycling champion was crowned BBC Sports Personality of the Year last night (17 December)

TescoAR 304

Retailers ramp up radio advertising

Ronan Shields

Tesco has inked the “biggest ever” deal any brand has negotiated with Absolute Radio as retailers look to cross-platform radio advertising following the negative publicity around press advertising in the wake of the News of the World scandal.

Comments

    Leave a comment