to focus on rewards to stand out will press ahead with its strategy of offering customers rewards and benefits in 2012 as it looks to differentiate and steal share from rivals in the fiercely competitive price comparison market.

The Admiral owned brand has announced a promotion with Nectar that will see customers receive 1,000 Nectar points for every car insurance policy bought through Confused.

The move follows the introduction of 2-for-1 dining cards last month as a “thanks” to customers.

Mike Hoban, chief marketing officer of, says the schemes aim to make Confused “better and different” from rivals Moneysupermarket, GoCompare, and Comparethemarket.

He adds: “We are constantly looking at ways to reward customers and choose us over others”.

Hoban claims that 2011 has been a successful year in which it has “recovered lost ground”. Admiral Group admitted last year that it had lost its lead in the sector to GoCompare.

The Nectar promotion will be backed by a television and radio campaign from 23 December. The TV spot will feature animated logo Cara singing ‘YMCA’, with wording added to highlight the Nectar promotion.



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There’s still a couple of weeks left in the year, but Pitch decided to jump the gun and put together a list of the most memorable campaigns of 2011. The list celebrates work across a wide variety of brands, styles and themes, while also championing a creative approach to both advertising and media planning. We’ve […]


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With a 4G network still a long way off, Lara O’Reilly’s piece on the frustration of failing to access her preferred apps and websites while recuperating in hospital, provides food for thought. 3G technology is great, but when the network was designed it did not anticipate the level of content that is rich in data […]


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