’s Cara sings Queen

Watch the latest ad here. will be hoping to reclaim the top spot in the fiercely competitive price comparison market with a new campaign that features recently introduced brand character Cara singing Queen’s “Somebody to Love”.

The television advertisement is the second to feature Cara. She was introduced in September, just after’s parent Admiral Group admitted it had lost its lead in the sector to GoCompare.

The television advertisement, created in-house, breaks Sunday (7 November). Media planning and buying was handled by PHD.

The character’s signing voice is courtesy of West End star Louise Dearman.


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