Congratulations to the winners of the Marketing Week Engage Awards

The winners of the inaugural Marketing Week Engage Awards have been revealed amid a shower of champagne corks and streamers.

The winners of the inaugural Marketing Week Engage Awards have been revealed amid a shower of champagne corks and streamers.

The trophies were presented to the winners at a lavish ceremony at the Grosvenor House Hotel, hosted by Radio 2 breakfast show host Chris Evans, on Tuesday (18 May).

The winners in each category underwent a rigorous judging process and the entries were given the closest scrutiny by a number of top-ranking marketing experts. With a record number of entries submitted across the board, those shortlisted and the eventual winners can congratulate themselves for producing entries of the highest calibre.

Brands that partied hard in celebration on the night included O2, which netted Brand Innovator of the Year, and Compare-, which snatched Brand of the Year (aided by a certain meerkat). Others raising the roof with their cheers included Walkers, Audi UK and the Department of Health.

The hard-fought Agency of the Year award went to VCCP for its work for clients including, while a glittering career must surely await our first Rising Star, Gemma Howells, once of Innocent Drinks and now plying her trade at Mars.

See next week’s issue for fuller details about what made the winning entries stand head and shoulders above the competition and for pictures from the stunning event.

Winners by category

Automotive – Audi UK for Audi Q5 launch campaign

Business to Business – PayPal for Unwelcome campaign

Charity and Voluntary Sector – Yorkshire Tea for Wallace & Gromit’s Great British Tea

Financial – Britannia for the 2009 merger campaign

FMCG – Walkers for “Do us a flavour” campaign

Media -Walt Disney Studio for Up campaign

Public Sector – Ministry of Defence Army for “Start Thinking Soldier” campaign

Retail – Waitrose for “essential Waitrose” campaign

Telecommunication & IT – T-Mobile for T-Mobile Dance campaign

Travel & Leisure – Nike for Show Your Five campaign

Utilities – Npower for Climate Cops – the “no power hour” campaign

Advertising – Department of Health for Change4Life

CRM/loyalty – HMV UK for purehmv rewards scheme

Data-driven marketing – Bank of America Europe Card Services (MBNA)

Digital – COI/DCSF for Thmnls interactive mobile drama

Direct marketing – Department of Health for Change4life

Market Research – Microsoft for Microsoft Technical Audience Segmentation

In-store – Lacoste for Lacoste Colour DNA

PR – Tourism Queensland for Tourism Queensland’s “Best job in the world”

Sales Promotion – Compeed for Blister Plasters and Club Nights

Agency of the Year – VCCP

Brand Innovator of the Year – O2 for O2 Money

Brand of the Year –

Marketing Services Provider of the Year – National Schools Partnership

Rising Star – Gemma Howells


World Cup sponsor messages failing to cut through

Russell Parsons

Most sponsors are still failing to connect with football fans despite their huge investment and with the FIFA World Cup less than a month away, According to a new survey of over 1,000 UK football fans, unprompted awareness of Coca-Cola (32%), Adidas (19%) and McDonald’s (14%) is strong. However, the remaining official FIFA partners and sponsors have “failed to get onto people’s radar”.


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