Mobile ad spend in the UK overtook online display for the first time this year, and mobile technology is evolving quickly to respond to the demand.
Ad spend forecasts have been revised up for 2016, but the outlook is more uncertain as the impact of the Brexit vote is felt.
Asos saw mobile account for 50% of sales over the past six months and is promising a renewed investment to make the experience even better.
The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value.
The drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
Virgin Money is hoping a focus on music sponsorship and ‘taking the fear out of finance’ can help it take on the old guard of high street banking.
The Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can take from Covid-19.