Mobile ad spend in the UK overtook online display for the first time this year, and mobile technology is evolving quickly to respond to the demand.
Ad spend forecasts have been revised up for 2016, but the outlook is more uncertain as the impact of the Brexit vote is felt.
Asos saw mobile account for 50% of sales over the past six months and is promising a renewed investment to make the experience even better.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.