Mobile ad spend in the UK overtook online display for the first time this year, and mobile technology is evolving quickly to respond to the demand.
Ad spend forecasts have been revised up for 2016, but the outlook is more uncertain as the impact of the Brexit vote is felt.
Asos saw mobile account for 50% of sales over the past six months and is promising a renewed investment to make the experience even better.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.