In this webinar, you will hear the results of a new global index report where 5,000 consumers from around the world talk about their behaviour and the tech trends that influence their brand interactions.
What they told us will surprise and enlighten you – and impact your marketing. Today’s connected consumer expects highly personalised experiences that feel effortless and that respect his or her privacy.
Tim Stone, global head of revenue marketing at Selligent, will share key insights from this new research, which uncovers how consumers feel about the way brands are using social media, voice-enabled devices (‘voice assistants’) and what they find helpful versus creepy when it comes to omnichannel personalisation.
Stone will also give ‘real-life’ examples where marketeers from top brands are getting it right and unlocking long-term customer relationships.