Conservative ads return to personal attacks

The Conservative Party is looking at renewing its personal attacks on Tony Blair with a campaign ridiculing his election promises.

Insiders say new ads, by M&C Saatchi, have been prepared which show an enlarged picture of Blair with the slogan “New Labour, New Haddock”, and “he’d say it if he thought it would get him elected”.

They have been approved by the Party, despite the misgivings of John Major, who fears its advertising image would be further sullied by a series of personal attacks.

The ads may run in press or posters after Easter, just before a return to a new version of the “demon eyes”, which will not use Blair’s face on this occasion. Instead just the eyes will appear. They will increase in size each week as polling day approaches.

The party has been reprimanded by the Advertising Standards Authority for its “sinister and dishonest” depiction of Blair with demon eyes. But senior Tories believe personal attacks, so widely used in US politics, will work well.

While Conservative Central Office refuses to confirm the “Haddock” initiative, a spokesman applauded the idea.

News Analysis, page 22

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now