Consigned to selling pants

It’s amazing what you can pick up at a post office. In less time than it takes to lick a stamp, Consignia is already diversifying into bizarre areas, following its debut as the newly reincarnated Post Office.

The company has sealed a deal with and will now be stocking – well, stockings, knickers and bras. Hopefully they won’t feature Consignia’s logo or the Queen’s head embossed into the embroidery.

The Diary just hopes that Consignia has recruited on-site medical staff – just in case old men going to pick up their pensions find their pulses set dangerously racing by the luxury lingerie for sale.


Painting a true picture of the Net’s ad industry

Marketing Week

Over the past year we’ve seen a great deal of news about Internet advertising, thousands of column inches speculating on future expenditure levels – from bullish visions of the future to knee-jerk backlashes of unfounded conservatism. All of this set against a background where some marketers still do not understand that, just like outdoor or […]

Drinkers under the influence

Marketing Week

Rob Furber’s article (MW 5 July) covered off-trade consumer promotions, but what about the trade based ones in pubs and bars which avoid the usual issues with clutter and can be highly effective? People seem to forget that those who actually make the sales in pubs and clubs – the bar staff – are a […]

Revenge of the donkey jackets

Marketing Week

The days of beer and sandwich-fuelled meetings at ten Downing Street seem a distant memory for the unions which back in the Seventies wielded a powerful stick when it came to the formation of Government policy. The Thatcher years put paid to their influence with legislation that removed the unions’ all-important ability to hold the […]


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