Peloton could have focused its Christmas ad on the many ways exercise can improve people’s lives but instead it fell foul of outdated stereotypes and sexism.
Premier Foods is hoping to fuel its next stage of growth by creating two new roles – CMO and chief customer officer – to get marketing and sales working closer together.
As attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix.
Marketing Week reviews the latest books and blogs for marketers.
Tired of a throwaway culture based on cheap products, shoppers are increasingly opting to rent products, from fashion to furniture, in their search for sustainable solutions that suit modern attitudes to ownership.
With fresh faces in the boardroom and new approaches to retail and marketing, sportswear’s big hitters are readying themselves for a challenging 12 months.
From ‘hippie gimmick’ to category disruptor, Mooncup has a new plan to ensure it stands out in the growing menstrual cup market where once it only had itself to compete with.
Bodyform’s recent campaigns have aimed to tackle the taboos around how women’s bodies are viewed in society, even when it faced bans and backlashes.
Exploring the international market can be an exhilarating ride, throwing yourself into new cultures and widening your scope of reference, but going into it with your eyes open is crucial.
Marketing Week reveals the top 10 marketers in the FMCG sector, part of our Top 100 Most Effective Marketers project.
Lego believes it has a role to play in equipping children with the skills they might need in a future job market set to be disrupted by automation.
Marketing Week reveals the top 10 marketers in the consumer technology and automotive sectors, part of our Top 100 Most Effective Marketers project.
By looking at more than one million comments about mascara online, the beauty giant was able to come up with what it believes is the ultimate product.
Online auction giant eBay is extending its customer-centric approach to help SMEs in Wolverhampton revive the struggling high street.