After all the disruption of the last year, major retailers are doubling down on advertising this Christmas. But with stock and price challenges still in play, the real focus should be on what’s coming around the corner.
Accelerated by lockdown and spanning everything from meal kits to grocery deliveries, the convenience revolution shows no signs of slowing down.
While the pandemic-driven caution of travellers hasn’t entirely disappeared, there’s renewed hope for travel brands that holidays are back on the agenda in 2022.
Brands need to encourage better – not more – consumption, if they are to have a place in a sustainable future for our planet and society.
We arm you with all the numbers you need to tackle the week ahead.
Attest research shows consumers want to shop sustainably, but brands and retailers need to offer good-quality and good-value products to help them make that choice.
Despite record breaking inflation and higher living costs, this month’s GfK data shows an increase to major purchase intentions and a positive outlook for the economy.
While consumers say experience has taken a downturn, digital-first brands and businesses with a sustainability agenda are bucking the trend.
On a mission to drive a 50% increase in market share by 2030, Diageo claims to have an “unprecedented” degree of confidence in its marketing investment thanks to effectiveness tool Catalyst.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
M&S Foods’ Sharry Cramond was talking at an event hosted by YouGov during which it revealed the “best brands” of 2021.
Grocery, hospitality, and food and drink brands can satisfy consumers’ appetites to treat themselves this Christmas – if they time their messaging right.
New research from Adobe shows more than half of customers stopped buying from a brand that broke their trust last year, with data indiscretions being the biggest cause. But there’s also an opportunity to build trust and strengthen customer relationships by using data to add value for customers.
Investing in new aircraft and improving the customer experience, Ryanair is positioning itself as a green airline of choice as it ramps up targets for post-Covid growth.
At a Festival of Marketing virtual roundtable, marketers acknowledged direct-to-consumer sales could be a boon to brands as shopping behaviour shifts, but the offerings need to be relevant and add value for consumers.