Brits are less loyal to local produce than other nations, but Brexit could change that as import costs push foreign food prices up, giving brands a reason to promote Britishness at home.
Mobile gaming has crossed over into mainstream entertainment, but brands still seem reluctant to explore the burgeoning opportunities.
While there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
It looks like Britain’s economy is in for a turbulent summer as the potential financial impact of a no-deal Brexit weighs heavy on consumers’s minds.
Organic sales of grooming products were down 1% in its third quarter results, marking another tough period for the category, but the world’s largest advertiser believes all is still to play for.
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We arm you with the stats you need to prepare for the coming week and understand key marketing industry trends.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Tired of a throwaway culture based on cheap products, shoppers are increasingly opting to rent products, from fashion to furniture, in their search for sustainable solutions that suit modern attitudes to ownership.
A reduction in people’s confidence in their personal finances could impact consumer spending, which will no doubt ring alarm bells for retailers in the run-up to Christmas.
We arm marketers with all the numbers they need to tackle the week ahead.
We arm marketers with all the numbers they need to tackle the week ahead.
A net balance of just 1.4% of companies expect to hire over the next three months as economic and political uncertainty bites.