Brits are less loyal to local produce than other nations, but Brexit could change that as import costs push foreign food prices up, giving brands a reason to promote Britishness at home.
Mobile gaming has crossed over into mainstream entertainment, but brands still seem reluctant to explore the burgeoning opportunities.
While there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
It looks like Britain’s economy is in for a turbulent summer as the potential financial impact of a no-deal Brexit weighs heavy on consumers’s minds.
Organic sales of grooming products were down 1% in its third quarter results, marking another tough period for the category, but the world’s largest advertiser believes all is still to play for.
We arm marketers with all the numbers they need to tackle the week ahead.
We arm marketers with all the numbers they need to tackle the week ahead.
Consumer confidence rallied in July as shopper sentiment improved, but there are lingering concerns about the UK economy ahead of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The ad industry hopes for a “business-friendly outcome” to Brexit as ad investment in the first three months of the year slowed to 4.2%.
Gen X marketers are apparently struggling to connect with consumers under 25, as their habits and values are so different, but without stereotyping there are a few simple approaches they can take.
New research sheds light on which charities consumers are most likely to donate to, why they don’t give, and how to engage more young people with good causes.
Britain is now the largest online advertising market in Europe and third-largest globally, with £1.34bn worth of spend going online last year.
People are starting to take a less negative view of the general financial situation of the UK and looking to make big purchases, although consumer confidence levels remain “historically low”.
Brits’ confidence in the UK economy has not been in positive territory for over three years.
Marketers increased marketing spend in the first quarter as they look to protect their brands amid rising uncertainty, but the growth is not expected to last.
The proportion of marketers expecting to hire over the next three months has fallen to a two-and-a-half-year low as political and economic uncertainty put the brakes on recruitment.
Veganism is poised for real growth in the UK grocery sector this year, but new and existing players will need to work hard to ensure they have a point of difference in a market ripe for innovation.
British consumers’ confidence stayed at -13 in March but the latest figures from GfK still point to a nation that is spending less and saving more.
From budgets and creativity to the future of ‘brand Britain’, what might the marketing industry look like once the UK leaves the EU?
As Britain prepares to leave the European Union, the UK ad industry is looking to establish a much higher profile internationally, with growing interest directed at China, the US and Japan.