How the travel industry is reopening after lockdown
Molly FlemingPeople may be starting to travel again but the threat of quarantine and fears over a second wave make rebuilding consumer confidence in the industry a difficult job.
Marketing and Machines: Can AI ever be truly creative?
Marketing Week PartnerThe last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future.
Buying habits, ad spend, Christmas: 5 interesting stats to start your week
Marketing Week ReportersWe arm marketers with all the numbers they need to tackle the week ahead.
Consumers spending less and saving more as economic cost of Covid becomes clear
Sarah VizardHowever, with views on their financial situation picking up, brands that restate their value and values could pick up sales as savings turn into spending.
Customers’ benevolence won’t keep brands alive – we serve them, not the other way round
Mark RitsonBrands can’t expect customers to behave generously, or even reasonably, to save them from the Covid crisis. They must accept their situation with humility and find new ways to offer value to their markets.
‘We are a long way from returning to normal’: UK grocery growth hits record high
Sarah VizardData from Kantar shows that sales of branded products are outperforming the market as shoppers look for ways to treat themselves amid an ongoing reluctance to eat and drink away from home.