Consumer confidence is likely to plummet even further as Covid-19 continues to spread across the UK, but brands should see this as an opportunity to be noticed, rather than keeping quiet.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
From cutting back on red meat to upcycling clothes, conscious consumerism is on the rise and it has very real implications for brands across a variety of sectors.
Marketing Week columnist Mark Ritson will host a new webinar providing practical advice on how to prevail in the time of Covid-19.
As the coronavirus outbreak worsens, marketers in the travel and hospitality sector take the biggest hit when it comes to delaying campaigns and plummeting demand for services.
Brands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will.