While the war on plastic has created challenges for established brands now having to adapt their business practices to cut down on plastic waste, the focus has created an opportunity for brands that can tap into demand for plastic alternatives.
With home ownership among young people continuing to drop, a new market is emerging for subscription-based and “versatile” furniture brands that want to change the relationship consumers have with material goods.
By promoting gender balanced marketing and understanding the importance of self-esteem plays in female empowerment brands could tap into £774bn of value, according to new research.
Mobile gaming has crossed over into mainstream entertainment, but brands still seem reluctant to explore the burgeoning opportunities.
While there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
New research sheds light on which charities consumers are most likely to donate to, why they don’t give, and how to engage more young people with good causes.
It looks like Britain’s economy is in for a turbulent summer as the potential financial impact of a no-deal Brexit weighs heavy on consumers’s minds.
Britain is now the largest online advertising market in Europe and third-largest globally, with £1.34bn worth of spend going online last year.
People are starting to take a less negative view of the general financial situation of the UK and looking to make big purchases, although consumer confidence levels remain “historically low”.
Brits’ confidence in the UK economy has not been in positive territory for over three years.
Organic sales of grooming products were down 1% in its third quarter results, marking another tough period for the category, but the world’s largest advertiser believes all is still to play for.
Brits are less loyal to local produce than other nations, but Brexit could change that as import costs push foreign food prices up, giving brands a reason to promote Britishness at home.
Marketers increased marketing spend in the first quarter as they look to protect their brands amid rising uncertainty, but the growth is not expected to last.
Veganism is poised for real growth in the UK grocery sector this year, but new and existing players will need to work hard to ensure they have a point of difference in a market ripe for innovation.
British consumers’ confidence stayed at -13 in March but the latest figures from GfK still point to a nation that is spending less and saving more.
From budgets and creativity to the future of ‘brand Britain’, what might the marketing industry look like once the UK leaves the EU?
As Britain prepares to leave the European Union, the UK ad industry is looking to establish a much higher profile internationally, with growing interest directed at China, the US and Japan.
Consumer confidence might be “bumping along in negative” territory but it’s not showing any signs of making a significant decline, despite reservations around Brexit.
If Ikea’s seven decades in interiors has taught it anything, it’s that you’ve got to move with the times or get left behind.