Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.
Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
We arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
As the make-up of online consumer audiences change due to the pandemic, brands are having to make sure they keep up.
Consumer confidence remains stable – and significantly healthier than this time last year – as shoppers ramp up plans to save with a view to the future.
We arm you with all the numbers you need to tackle the week ahead.
In the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven storytelling to dial up the audio experience.
Flutter Entertainment, which owns Paddy Power, SkyBet and Betfair, has praised the success of its ‘complement and compete’ strategy in helping it deliver a “differentiated proposition” and boosting revenue in the UK.
Boasting an 800% increase in subscribers over the past 18 months, Fiit is on a mission to maintain momentum as it looks to retain lockdown signups and grow its customer base as restrictions lift.
We arm you with all the numbers you need to tackle the week ahead.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
We arm you with all the numbers you need to tackle the week ahead.
Amid dire predictions and high-profile failures, local high streets are defying the supposed decline of physical retail thanks to shifts in shopping behaviour driven by long-term trends, not just Covid.
The global coronavirus pandemic impacted nearly every industry on Earth, but few as intensely as travel and hospitality.