Cookies, online sales, consumer confidence: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Brands warned of ‘bumpy ride’ ahead as consumer confidence drops further
Lucy TesserasMarketers are being urged to take “centre stage” in helping brands understand consumers’ changing needs as the cost of living crisis continues to bite.
Marketing budgets cling to growth despite recession fears
Niamh CarrollMain media spend returned to growth in the fourth quarter of 2022, with a net balance of 4.4% firms upping spend.
Practical steps to get your brand metaverse-ready
Marketing Week PartnerConsidering a brand activation in the metaverse? Here’s how to plan for success.
Targeting ‘nine-enders’: Why age is much more than a number
Richard ShottonResearch shows consumers make changes when landmark birthdays approach, but few brands target people based on these important ages.
Asos chases improved marketing ROI amid profitability ‘obsession’
Charlotte RogersWith UK sales down 8%, the ecommerce giant says it is “optimising marketing spend” and culling unprofitable brands in a bid to make £300m in savings.
Marketoonist on the impact of AI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Own labels, marketing salaries, food inflation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
One third of UK consumers view Twitter more negatively since Musk takeover
Michaela JeffersonPoor treatment of company employees was particularly disliked by both UK and US consumers, according to exclusive consumer insights. However, few plan to cut back on their use of the platform.
If body neutrality is the new body positivity, what does it mean for marketers?
Helen JamesWhile it won’t come down to marketers alone, our industry does have a role to play in helping shift the focus from body positivity to body neutrality, which means forgetting ideals, letting go of so-called flaws and letting people just be.
Marketing budgets, sick leave, price inflation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence remains depressed as marketers urged to ‘hold fast’
Lucy TesserasWhile three measures have increased over the past month, consumer confidence is still deep in negative territory.
What is the metaverse, and should your brand care about it?
Marketing Week PartnerKicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
Three wise lessons on gifting from behavioural science
Richard ShottonThe views of the giver, not just the recipient, strongly influence how people perceive Christmas gifts, as do the price and packaging. Brands should take note.
Budgets, burnout, global ad market: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.