Cookies, online sales, consumer confidence: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Marketers are being urged to take “centre stage” in helping brands understand consumers’ changing needs as the cost of living crisis continues to bite.
Main media spend returned to growth in the fourth quarter of 2022, with a net balance of 4.4% firms upping spend.
Considering a brand activation in the metaverse? Here’s how to plan for success.
Research shows consumers make changes when landmark birthdays approach, but few brands target people based on these important ages.
With UK sales down 8%, the ecommerce giant says it is “optimising marketing spend” and culling unprofitable brands in a bid to make £300m in savings.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
We arm you with all the numbers you need to tackle the week ahead.
Poor treatment of company employees was particularly disliked by both UK and US consumers, according to exclusive consumer insights. However, few plan to cut back on their use of the platform.
While it won’t come down to marketers alone, our industry does have a role to play in helping shift the focus from body positivity to body neutrality, which means forgetting ideals, letting go of so-called flaws and letting people just be.
We arm you with all the numbers you need to tackle the week ahead.
While three measures have increased over the past month, consumer confidence is still deep in negative territory.
Kicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
The views of the giver, not just the recipient, strongly influence how people perceive Christmas gifts, as do the price and packaging. Brands should take note.
We arm you with all the numbers you need to tackle the week ahead.