Maintaining ad spend, while understanding changes in consumers’ media and shopping habits, is key to building strong brands for the future, as speakers at Radiocentre’s virtual conference argued.
Chancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.
Despite one in six people in the UK being from an ethnic minority, only a third feel represented in marketing. But forward-thinking brands show what it takes to bridge the gap by partnering with influencers, local media and events.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Few are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
Text-to-speech was once used solely as a reading aid, but it is now central to voice’s place in a customer’s purchase and service experiences.
Consumer confidence in February shows some signs of progress as the vaccine rollout continues at pace, although genuine recovery remains a long way away.
Poised to bring its Star general entertainment brand to the UK, Disney is readying a suite of original content to satisfy its growing 95 million-strong subscriber base.
Too many brands will fail to recognise the obsolescence of their preferred ways to target customers this year, leaving them without a viable solution – unless they act now.
If a marketer really wants to read the mood of the nation, they need to tap into some “t-shirt wisdom”.
Off trade sales in the US have driven growth, aided by planning and strategy tool Catalyst.
Boohoo’s recent purchase of the troubled high street department store is the online retailer’s latest move to expand its core audience of shoppers.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The latest IPA Bellwether data finds the worsening pandemic and Brexit reality took a toll on marketing budgets during the fourth quarter, but optimism is growing that the sector will bounce back.