Tesco sees strong online growth but stresses need to ‘plan for all eventualities’
Matt BarkerCEO Ken Murphy explains why the supermarket is in “good shape” as it prepares for the challenges of the year ahead.
Planning ahead: Everything marketers know about 2021’s consumer
Steve HemsleyAfter a year like no other, how will consumers behave in 2021? Marketing Week spoke to a selection of Top 100 marketers to see how they are planning for the coming months.
Online sales, mobile gaming, personal data: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Consumer confidence rebounds amid vaccine rollout
Charlotte RogersBuoyed by the rollout of the Covid-19 vaccine, consumer confidence jumped seven points in December as sentiment brightened about the UK economy in 2021.
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Wonder Woman 1984’s release could determine the future of cinema
Mark RitsonWith movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
How marketers can target British technology lovers
Marketing Week PartnerMarketers may assume tech enthusiasts are a large group of free-spending consumers, but new research from YouGov suggests the reality is more nuanced.
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Don’t believe the doom mongers, trust in ads is not declining
Richard ShottonMarketers are fond of declaring consumers don’t trust ads but the data doesn’t support it – only that they don’t like them, which is a different problem.
Radio listening, consumer confidence, Black Friday: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Consumers ‘on edge’ as confidence dips to spring lockdown levels
Charlotte RogersPersistent fears over personal finances amid tightening Covid-19 restrictions have put consumers on edge ahead of the crucial Christmas shopping season.
Could a Covid vaccine provide a painful remedy for struggling brands?
Matthew ValentineA Covid vaccine could save jobs and kickstart the rescue of the hotel and hospitality sectors. But it will be a long road to recovery and it may involve a painful reckoning for some.
What marketers can learn from the US election (no really)
JP CastlinThere may not be much we can learn about branding from Trump or strategy from Biden, but the US election has made one thing very clear: marketers need to come to terms with who some of their customers are.
Marketoonist on being consumer centric
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Why sport and gaming are a powerful combination for consumers
Steve HemsleySport and video games are closely intertwined in the minds of consumers, and on YouTube these interests create rich territory for brands to reach audiences effectively.
Christmas ad spend to fall by 10% as brands rein in spending
Molly FlemingWhile the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
‘Evolve or die’: Meet the brands winning the race for cultural relevance
Charlotte RogersAn ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.