Consumer confidence plunges to lowest ever level with worse to come
Lucy TesserasAs inflation reaches a 40-year high, driven by soaring food and energy bills, consumer confidence plunges.
Incoming in-store HFSS restrictions could lead to ‘huge swings’ in category share
Niamh CarrollDespite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
The cost of living crisis – how consumers are responding
Lucy TesserasWith 91% of the population concerned about the rising cost of living many are already adapting their behaviour to save money, including choosing cheaper brands and cutting back on luxuries.
Consumer priorities, inflation, brand loyalty: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Sainsbury’s ramps up value push with promise to undercut rivals
Lucy TesserasSainsbury’s CEO Simon Roberts says value will remain the “key priority” for the supermarket over the coming year, as it commits to “keeping prices low” despite rising inflation.
Inside Coke’s new London store aimed at building ‘brand love’
Niamh CarrollCoca-Cola says it is focused on bringing “unique” experiences to consumers both online and through physical offerings, starting with its new London store.
Cost of living, data, podcasts: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence ‘a whisker away’ from lowest-ever score
Lucy TesserasConsumer confidence is expected to hit “new lows” this summer as people’s view of their personal finances and the economic outlook go into freefall.
Brand awareness, marketing budgets, data: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Marketoonist on the future of the metaverse
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands ‘gearing up for growth’ as marketing budgets hit eight year high
Niamh CarrollBrands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon as pressures from the Ukraine war and inflation mount.
What does the rising popularity of supermarket own-label ranges mean for brands?
Niamh CarrollSupermarket own-brand products now account for over 50% of sales, but there remains plenty of room for brands to make their mark on consumers amid the cost-of-living crisis, analysts say.
Economic growth, marketing investment, own-brand products: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Meet the marketers turning the tide on ageism
Molly InnesBrands are often accused of being too ‘youth focused’, but some are trying to bring about change, starting with seeing consumers aged over 50 as individuals.
Global marketing investment to grow 30% by 2025
Cerys HollidayNew data shows a post-Covid rebound in marketing spend is underway, with growth to accelerate over the next three years. However, UK growth will be among the slowest.