‘It’s never been this bad’: Consumer confidence crashes to new low
Michaela JeffersonThe latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.
British Gas’s brand health worsens as profits swell
Michaela JeffersonThe strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.
Deliveroo pulls back on marketing spend as inflation softens demand
Michaela JeffersonDeliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
‘Path of least resistance’: How consumer spending behaviour is adapting to inflation
Michaela JeffersonAs the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
Anxious dreams, social advertising, market research: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Why brands are putting TikTok at the heart of their ecommerce strategy
Megan TatumTikTok has become a key driver, not just of reach and awareness, but also conversions and sales, which is seeing it take a core role within brands’ ecommerce strategies.
Inflation, ad spend, economic growth: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
‘No quick fix’: Consumer confidence stuck at lowest level on record
Lucy TesserasThe cost of living crisis is weighing heavy on consumers’ minds, with confidence “languishing” at a historic low of -41.
Marketing budget growth slows as economic headwinds strengthen
Lucy TesserasBrands’ financial prospects for the year ahead have deteriorated sharply, falling to levels not seen since the height of the pandemic in 2020 and contributing to a cut in annual ad spend forecasts.
Premier Foods hails success of TV push as sales rise
Charlotte RogersNew product launches and strong international growth have helped Premier Foods increase market share both in-store and online.
Women in leadership, ROI, brand loyalty: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Wetherspoon invests ‘heavily’ in marketing as it forecasts £30m loss
Molly InnesWetherspoon says it has increased marketing spend “substantially” as it looks to entice people back to its pubs post-pandemic.
Brand yoga: How to be flexible and pivot in the face of recession
Harry LangThere are endless examples of brands that have switched to new business models through circumstance or necessity. The key is to do it on your own terms.
L’Oréal: The YOLO effect is outweighing inflation
Molly InnesL’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Misunderstanding marketing, inflation, creative talent: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.