Marketers remain cautious over hiring amid economic concerns
Sarah VizardMarketers retained their cautious outlook to hiring as more political certainty failed to offset concerns over economic weakness and a talent shortage post-Brexit.
Marketers loosen reins on marketing budgets as political uncertainty eases
Ellen HammettMarketing budgets were up in the final quarter of 2019, with the latest IPA Bellwether suggesting events and main media advertising will become an increasingly important part of the marketing mix in 2020.
Reality bites: Retailers count the cost of Christmas past
Matthew ValentineDoes the latest retail carnage on UK high streets mean the sector has hit rock bottom? A hardening of attitudes to discounting may show that reality has started to bite.
M&S takes a swipe at discount culture as sales decline
Charlotte RogersDespite a decline in revenue, M&S credits its decision to “hold its nerve” and resist discounting too soon over the festive period as it returns to like-for-like sales growth for the first time in three years.
This Veganuary brands should be wary of ‘meat-free’ mania
Charlotte RogersAs every brand from supermarket retailers to fast food giants race to bring vegan food to the masses, it is worth taking a step back and asking – does the world need another jackfruit wrap?
Social media, M&A deals, customer service: 5 killer stats to start your week
Sarah VizardWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.