Consumers’ Association hires chief

The Consumers’ Association, publisher of Which? magazine, has appointed David Sneesby, business development director at research company Taylor Nelson AGB, as its marketing director.

Sneesby will take charge of CA’s 12.5m marketing budget in the early summer and will be responsible for hiring advertising and marketing agencies. He replaces Lesley Godwin, who left before Christmas with no job lined up.

The post is not a board position and Sneesby will report to commercial director Dave Roberts, who says: “We wanted someone to head the positioning and marketing of our interactive products.” These include the Which? Online Web service, and helplines for CA members. Roberts says new product development will play an important part in Sneesby’s role.

A direct response television ad campaign is being planned through direct marketing agency GGT Direct, though it is not known whether it will run on cable or terrestrial television.


Airtours faces ABTA investigation

Marketing Week

Tour operator Airtours is facing a possible fine by trade body ABTA (Association of British Travel Agents) over misleading holidaymakers on prices in its brochures launched last week. ABTA is investigating a complaint from rival tour operator Thomson that Airtours misrepresented the significance of Air Passenger Duty (APD) – the tax on passenger departures – […]

Postar plans split from NOP after specialists’ complaints

Marketing Week

The outdoor industry’s audience research body is to split from research company NOP after 14 years and will handle more work in-house. The forthcoming break from the United News & Media-owned company comes after criticism of NOP by the poster specialists, which complained about a lack of resources and an unwillingness to help. It is […]


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