The Consumers’ Association is today (Wednesday) expected to slam food manufacturers for being irresponsible about sugar, salt and fat levels in food products. It plans to issue an ultimatum to the Government and industry calling for faster action and has appointed Team Saatchi to handle a campaign to support the call.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.