Over the past few days news has emerged of Google’s secret Californian laboratory where bold new inventions and ideas are being hatched by a crack team of scientists. Known only by its mysterious concept name of “Google X” – the lab and its activities are so secret that most of Google’s own employees were unaware […]
RIM has launched its BBM Music service as the smartphone manufacturer aims to repair its reputation following its three-day email and web browser blackout last month. Read full article here. Delivered great results with your marketing strategy? Then enter the Telecomms and IT category in the Marketing Week 2012 Engage Awards by clicking on the […]
The Green Preference Service (GPS), the DMA supported initiative that aims to cut the amount of unwanted mail by handing consumers a choice of receiving DM by post or email, has signed up more than 40,000 people since launching in June.
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
ISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.
A renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.
Diageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.