Over the past few days news has emerged of Google’s secret Californian laboratory where bold new inventions and ideas are being hatched by a crack team of scientists. Known only by its mysterious concept name of “Google X” – the lab and its activities are so secret that most of Google’s own employees were unaware […]
RIM has launched its BBM Music service as the smartphone manufacturer aims to repair its reputation following its three-day email and web browser blackout last month. Read full article here. Delivered great results with your marketing strategy? Then enter the Telecomms and IT category in the Marketing Week 2012 Engage Awards by clicking on the […]
The Green Preference Service (GPS), the DMA supported initiative that aims to cut the amount of unwanted mail by handing consumers a choice of receiving DM by post or email, has signed up more than 40,000 people since launching in June.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.
Staff have mixed reactions to going back to the office so marketing leaders will need to be adaptable to ensure the best ideas keep on flowing, as Marketing Week discovered during a video panel discussion hosted in partnership with Smartsheet.
Right-minded marketers understand the need for long-term brand building investment, but most still question how they can convince those above them. Here’s how you do it.