Over the past few days news has emerged of Google’s secret Californian laboratory where bold new inventions and ideas are being hatched by a crack team of scientists. Known only by its mysterious concept name of “Google X” – the lab and its activities are so secret that most of Google’s own employees were unaware […]
RIM has launched its BBM Music service as the smartphone manufacturer aims to repair its reputation following its three-day email and web browser blackout last month. Read full article here. Delivered great results with your marketing strategy? Then enter the Telecomms and IT category in the Marketing Week 2012 Engage Awards by clicking on the […]
The Green Preference Service (GPS), the DMA supported initiative that aims to cut the amount of unwanted mail by handing consumers a choice of receiving DM by post or email, has signed up more than 40,000 people since launching in June.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
The road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.