Consumers wait “as long as it takes” for online deals
Almost three quarters (74%) of consumers will wait “as long as it takes” to get the best deal online, according to research from affiliate network LinkShare, read the full story here.
Almost three quarters (74%) of consumers will wait “as long as it takes” to get the best deal online, according to research from affiliate network LinkShare, read the full story here.
The economy remains sluggish, which means that price promotion will continue to be a prominent tool for retailers and brands despite concerns that it erodes brand equity and margins. Brands, however, are finding alternative promotional methods to deep discounting, to attract customers. As much as 60% of goods are now sold on promotion. This rises […]
It’s an argument that is never fully resolved and is now rearing its head in the world of direct marketing. Specifically, does the best and innovative work in the field come from small agencies? The question has come about because of some forthright comments from the chair of the DMA Awards committee, Mike Colling. Apparently […]
Facebook is poised to launch improved data and analytics tools for agencies and brands to measure the effectiveness of their campaigns. Read article here.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.