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Price promotions are here to stay

Rosie Baker

The economy remains sluggish, which means that price promotion will continue to be a prominent tool for retailers and brands despite concerns that it erodes brand equity and margins. Brands, however, are finding alternative promotional methods to deep discounting, to attract customers. As much as 60% of goods are now sold on promotion. This rises […]

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Small is beautiful or big is best?

Branwell Johnson

It’s an argument that is never fully resolved and is now rearing its head in the world of direct marketing. Specifically, does the best and innovative work in the field come from small agencies? The question has come about because of some forthright comments from the chair of the DMA Awards committee, Mike Colling. Apparently […]

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