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Why developing low-sugar options is the route to beating regulation
Mindi ChahalBrands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
CMOs: More imaginative, outgoing and bolder than the rest of the c-suite
Thomas HobbsChief marketing officer’s ability to act unconventionally makes them 49% more imaginative than other c-suite figures. However, the more flamboyant qualities of CMOs can also hinder their progress in becoming a CEO.
Marketing budgets and good growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.