The Marketing Year: The marketing trends that shaped 2015 (part 1)Thomas Hobbs
In a year that has seen campaigns shaped by virtual reality headsets, emojis and marketers focusing more on diversity and ad blocking, Marketing Week looks back at some of the key trends of 2015.
Why developing low-sugar options is the route to beating regulationMindi Chahal
Brands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
CMOs: More imaginative, outgoing and bolder than the rest of the c-suiteThomas Hobbs
Chief marketing officer’s ability to act unconventionally makes them 49% more imaginative than other c-suite figures. However, the more flamboyant qualities of CMOs can also hinder their progress in becoming a CEO.
Bridging skills gaps and Pepsi’s new logo: Your Marketing WeekLucy Tesseras
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
CMOs from NatWest, Boots and TikTok named Marketing Week Awards judgesMarketing Week Reporters
An unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
Marketing Week Meets the CX50: Rachel Kerrone, Starling BankMarketing Week Reporters
The challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
How the metaverse could change our livesMarketing Week Partner
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?