Hirsch will work alongside CMA managing director Clare Hill to promote the fast growing discipline to brands and grow the association’s membership.
A recent report by Marketing Week sister title Econsultancy found more than two-thirds of marketers (70 per cent) were planning on increasing their content marketing budget in 2014.
He replaces Clare Broadbent, CEO of Cedar Communications, and will hold the position until the end of 2014.
Hirsch has been with John Brown Media since 1994, leading a management buyout in 2004.
He says: “I am looking forward to working with the CMA team to continue promoting the vast potential of content marketing, leading the charge as the content marketing industry continues to grow.”