Finding the best measure of success for content marketing
The importance of content marketing continues to rise for many brands but knowing how to measure effectiveness remains an issue.
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Mark Ritson: Is content marketing a load of bollocks?
Mark RitsonThe emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff.
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The big debate: Is content marketing really nonsense?
Jonathan BaconAfter Marketing Week columnist Mark Ritson called into question the validity of content marketing as a discipline, a range of senior marketers have their say.
Facebook admits more measurement errors
Sarah VizardFacebook has been overstating a number of key measurements, but says it is working to fix the problems.
‘Don’t be a tosser’: Why Covid-19 is a chance for brands to nudge people to be kinder to the planet
Ellen HammettCovid-19 has given people a chance to reassess their priorities and build new habits, and marketers now have a crucial role to play in ensuring those positive behaviour changes continue beyond the pandemic.
CMO’s ‘misplaced’ optimism, retail footfall, shopping habits: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Carlsberg welcomes back pubs as it tries to mirror mood of the nation
Molly FlemingAs coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business.
TikTok, Channel 4, Vodafone: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.