The emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff.
After Marketing Week columnist Mark Ritson called into question the validity of content marketing as a discipline, a range of senior marketers have their say.
Facebook has been overstating a number of key measurements, but says it is working to fix the problems.
With the cost of living crisis dampening consumer demand, sales during August slowed “significantly” and were “below our expectations”, the retailer has said.
To really convince financial stakeholders, marketers need to urgently upgrade their marketing effectiveness language.
The grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
Marketers often overlook how brand tracking surveys can be used to build fully permissioned data sets of exactly the kinds of consumers they want to reach.