The emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff.
After Marketing Week columnist Mark Ritson called into question the validity of content marketing as a discipline, a range of senior marketers have their say.
Facebook has been overstating a number of key measurements, but says it is working to fix the problems.
Covid-19 has given people a chance to reassess their priorities and build new habits, and marketers now have a crucial role to play in ensuring those positive behaviour changes continue beyond the pandemic.
We arm you with all the numbers you need to tackle the week ahead.
As coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business.
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