The emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff.
After Marketing Week columnist Mark Ritson called into question the validity of content marketing as a discipline, a range of senior marketers have their say.
Facebook has been overstating a number of key measurements, but says it is working to fix the problems.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.