Content marketing, particularly around products, is now key to creating personalised customer experiences, and marketers need to invest in the right technology to manage it.
From the postponement of Euro 2020 to the prospect of staging the first behind closed doors FA Cup final, former Pepsi marketer Kathryn Swarbrick has been on a steep learning curve since joining the FA in October.
As the coronavirus pandemic caused society to shut down, GlaxoSmithKline global CMO Tamara Rogers empowered her team to work at speed by prioritising “ruthlessly” to keep pace with consumer demand.
Finding new creative ways to reach audiences and generate real value is the holy grail for any marketer. That’s why short-form mobile video entertainment platform TikTok is a proposition too good to miss.
What makes up an effective content strategy? In this article we look at six fundamental elements, and how they can be tackled using the PROSPER framework.
The app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
With the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.
As consumers are forced to shop online rather than in-store, Dixons Carphone is innovating on its customer experience to “embrace” changing buying habits.
AIG went viral on a shoestring with an emotional story that challenged consumer mistrust of the insurance sector.
Paddy Power has turned the challenge of a live sport lockdown into an opportunity to position itself as an entertainment brand.
Blending a clever launch strategy with a healthy dose of hype, Greggs took plant-power mainstream in 2019 with the launch of its vegan sausage roll.
Long-form content is making a comeback on social media, with brands writing extended Instagram captions and producing lengthier video material. But just how interested are consumers in a deeper dive?
As 2019 draws to a close and we enter the 2020s, SEO and content marketing are booming. How can marketers take advantage to grow their careers and build effective teams?
With more than half of all online shoppers starting their product searches on Amazon, optimising your product detail pages should be a key focus.