Marketoonist on creating content for bots by bots
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on AI generated marketing content
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Introducing the ‘compassionate warriors’: Macmillan’s marketing chief on its pursuit of relevance
Russell ParsonsAfter seeing donations tail off post-pandemic, Macmillan Cancer Support has been working to boost relevance, with its latest marketing activity – a three-part documentary series in partnership with Channel 4 – firmly focused on storytelling.
How brands are harnessing entertainment on TikTok to drive sales
Megan TatumBrands are seeing the benefits of dropping their guard on TikTok, making authentic connections through entertaining content that not only drives awareness but also shortens the path to purchase.
Why creative content is essential to crafting powerful digital experiences
Attilio BottaDigital experiences are often conceived to fulfil a campaign objective, but they should be a consistent part of customer relationships – and you may already have the creative content to fuel them.
McDonald’s global CMO on turning around its ‘cultural wallpaper’ image
Molly InnesMcDonald’s global CMO Morgan Flatley explains how the brand’s ‘Famous Orders’ campaign helped transform its marketing.
Manchester City on taking the ‘City DNA’ global
Charlotte RogersHome to league leading clubs across five continents, including the Premier League champions, the City Football Group is intent on sharpening its brand storytelling to deliver on its key metric – fan engagement.
How newsletter sponsorships can supercharge your marketing plan
Marketing Week PartnerWhat’s a newsletter sponsorship, and how can it work for your brand? Here’s what you need to know to make the most of this tactic.
Why context, not content, is king in advertising
Marketing Week PartnerIf marketers want to create digital campaigns that resonate with the right consumers, then context – be it ad placement, targeting or creative – is crucial.
The ‘boom moment’: How to uncover new brand stories through customer insight
Marketing Week PartnerCustomer research can help brands find new narratives that drive engagement, leads and sales, as delegates heard at the Festival of Marketing.
Marketoonist on user-generated content creeps
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Five trends that could transform your 2022 marketing strategy
Buddhika AmisEvolutions in consumers’ values, as well as how they interact with technology today, are among the driving forces behind 2022’s key marketing trends.
Growth Hacks: Lovehoney on finding a space in pop culture
Matthew ValentinePursuing partnerships, entering awards and carving out a place in culture are all strategies that have helped sexual wellbeing brand Lovehoney achieve global growth.
Why Channel 4 revived 90s icon Smash Hits magazine
Marketing Week ReportersTo ensure its comedy hit Derry Girls went out with a bang, Channel 4 masterminded the return of iconic music mag Smash Hits to take fans back to the 90s.
Adidas on its strategy to stop women dropping out of sport
Marketing Week ReportersTo coincide with the launch of its period-proof product, Adidas created a free lesson plan equipping young people with the tools to manage their cycle through nutrition and exercise.