While consumers continue to buy into the gluten-free trend, confusion surrounding the benefits of cutting gluten suggest brands need to do more to communicate their proposition and the lifestyle benefits and get rid of their ‘dull and dusty’ image in order to maintain the momentum.
The British publisher is pushing into the US broadcast TV industry with a new show that will also integrate with its digital format.
Since not everyone has been lucky enough to be drinking rosé on a yacht in the sun in Southern France, here’s a roundup of the top marketing stories from outside the world of Cannes this week.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?