While consumers continue to buy into the gluten-free trend, confusion surrounding the benefits of cutting gluten suggest brands need to do more to communicate their proposition and the lifestyle benefits and get rid of their ‘dull and dusty’ image in order to maintain the momentum.
The British publisher is pushing into the US broadcast TV industry with a new show that will also integrate with its digital format.
Since not everyone has been lucky enough to be drinking rosé on a yacht in the sun in Southern France, here’s a roundup of the top marketing stories from outside the world of Cannes this week.
After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.