Converse unveils video for Bernard Sumner/Hot Chip track

Converse has unveiled the video for the track made for it by brand ambassadors Bernard Sumner, of New Order and Joy Division fame, and Hot Chip’s Alexis Taylor and Joe Goddard.

The video for “Didn’t Know What Love Was” was directed by Swedish pop video director Andreas Nilsson. Anomaly created the strategy and concept for the collaboration.


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