Coors Brewers is restructuring its marketing team to shift focus away from individual brand and on to the strategy and development of its whole portfolio, which includes the Carling and Grolsch brands.
The change see David Preston become director of portfolio strategy after a year as heading the Coors’ sales team in the south of England. He will report into Simon Davies, who remains marketing director.
Preston takes over the role from Robert Borland, who has now become director of portfolio development. Bill Simcox, previously director of marketing for Carling, now becomes director of activation across all brands.
The brewer says the changes are will help move the focus of the marketing team to “strategy, development and activiation” and away from individual brands.