Core claim is a little obvious

So the Automobile Association is to scrap non-core services and return to its motoring roots (MW May 21).

Is this the start of a trend, where the confused consumer goes back to getting his mortgage from a building society, his food from a supermarket, and his credit card from a bank?

Roger Kendrick

Business development director

The Target Group





Beer fan crosses the Finnish line

Marketing Week

Charles Wells had a bit of a laugh this week. The brewer of brands including Bombardier and Eagle Bitter received an entry to a competition it ran 13 years ago. The Finnish entrant, called Seppo Parviainen, is a keen collector of beer mats, and the competition, printed on one of his treasures, asked entrants to […]

DTI’s drive to cut prices will fail, say electrical retailers

Marketing Week

The Department of Trade and Industry’s attempt to push down prices on electrical goods by forcing manufacturers to supply discount retailers will leave the market largely unaffected, according to independent experts. Specialist retail analyst Verdict Research argues that retail margins on electrical consumer goods, typically between three and seven per cent, are too tight to […]

Decaux may up its bid for More

Marketing Week

The increasingly heated battle for control of poster and street furniture company the More Group took another turn this week with the announcement of a new offer from French rival New Decaux, if its former bid is cleared by the UK’s competition watchdog, the Monopolies and Mergers Commission (MMC). Last week the More Group board […]


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