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Corona vs coronavirus: Why ‘doing nothing’ helped the brand grow
The brand says the connection between Corona and coronavirus hasn’t had a negative impact, and it now setting its sights on attracting new beer drinkers by focusing on the fact it is made from 100% natural ingredients.
It is every marketer’s worst nightmare for a brand under their stewardship to overnight be associated with something horribly negative. Sharing your brand name with the virus that caused a global pandemic, for example, is not something any marketer could anticipate or plan for.
