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Corona on earning permission to ‘stretch’ beyond traditional marketing
Corona has opened an island off the coast of Colombia, designed to embody its brand purpose and promote escapism and sustainability.
![](https://marketingweek.imgix.net/content/uploads/2022/07/08093023/CoronaIslandsignageviaAllisonPartners.jpg?auto=compress,format&q=60&w=736&h=429)
Corona Island is a project that goes far beyond standard marketing activity. The island, off the coast of Colombia, is covered in white sand and surrounded by blue sea. Real life feels a million miles away there, and a Corona beer is never more than a few feet out of reach.