How the coronavirus crisis will impact digital marketing

Top marketers discuss the short, medium and long term-impact of the Covid-19 outbreak on their media strategies.

The coronavirus pandemic has put the spotlight on all aspects of marketing, and brands’ use of digital for marketing communications is no exception.

In partnership with The Ozone Project, Marketing Week gathered three marketers to discuss the short, medium and long-term impact of the current crisis.

Marketing Week editor Russell Parsons, Direct Line Group head of commercial marketing Sam Taylor, The Ozone Project chief revenue officer Craig Tuck and Zoe Harris, CMO of Gocompare and CEO of its Autosave business, discussed the crisis’s impact on the use of digital, trust levels and brand safety.