I have spent a lot of time looking out of the window of whatever room I have been working in this week. Suddenly arrested by thought of the consequence of the coronavirus crisis on my life, my head begins to fill with what-ifs, perhaps-whens and what-abouts? Equally, I think about opportunities, life’s joys and resetting priorities.
It has proven overwhelming on occasion. But there is always a need to return to the task in hand and make sense of immediate needs.
I am sure you have experienced the same mix of emotions and trains of thought about your personal and professional life. The enormity of the situation we are in demands deep thinking. There is no precedent in our lifetimes for what is happening or what might occur in the coming weeks and months. We are all learning day by day.
Marketing Week’s core purpose is to try and help you navigate the modern marketing world with the aim of helping you do your job that little bit better. We can do so by pointing out failings, and acting as a critic and industry conscience. We can also champion the wins, highlight what good looks like and celebrate effectiveness.
There is no shortage of hot takes on what the future may look like despite the fact that no one, if they’re honest with themselves, really knows.
Marketing Week is no different. The team, including our contributors, will be focusing on helping you through the here, now and near future. Stories of best practice, doing things differently, contingency and adjusting to meet the evolving needs of the situation we all find ourselves in will dominate our channels in the coming weeks and months.
While you are scenario planning, reprioritising and taking stock, we will be there to help you in the best way we possibly can, by offering you news and insight that allows you to make better decisions.
To this end, if you want to share your stories about what’s working and not with us, then I would love to hear from you. Sharing experiences, the catharsis of the knowing someone else is challenged by the same things as you, can be of immense value. My email address is firstname.lastname@example.org for anyone that wants to get in touch.
While you are busy serving customers, colleagues, kids and family, we will continue to do our best to serve you.