L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.
Virgin on why aiming for perfection can leave marketers ‘tied up in knots’
Matt BarkerCovid-19 may have delayed the rollout of the Virgin Group’s new loyalty scheme, but Virgin Red CMO Kelly Best is a firm believer that staying agile is more important than waiting for the ‘perfect moment’ to launch.
How marketers can mitigate the impact of Covid on their careers
Charlotte RogersFrom networking with purpose to engaging in a spot of job crafting, marketers are finding new ways to turbocharge their personal development and ensure their careers flourish despite the pandemic.
Why preserving brand reputation is a constant ‘game of cat and mouse’
Matt BarkerMaintaining a healthy brand reputation and protecting brand safety should be top priorities for any business, but to stay ahead of the dangers marketers need to be on the front foot.
From category awareness to brand building: How Gousto is accelerating growth
Matt BarkerGousto’s vice-president of brand explains why the ‘Give It Some’ campaign signals the brand’s intent to become a household name.
‘Abusers always work from home’ wins campaign of the year
Marketing Week ReportersThe campaign from the National Centre for Domestic Violence fought off tough competition to take home the coveted prize.
Redundancy Chronicles: Focus on the here and now
Secret MarketerRather than dwell on the past year or look too far ahead into the future focus on the here and now.
My Covid-19 spring cleaning list
Mark RitsonThe coronavirus pandemic creates an opportunity for many brands to reassess their business strategies, and they should take it because it won’t come again.
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Everything will change forever after coronavirus…won’t it?
Mark RitsonPredictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.
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The best marketers will be upping, not cutting, their budgets
Mark RitsonIt may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
Marketers from Uber, TSB, Direct Line and more share key trends for 2021
Marketing Week ReportersMarketers from a host of brands highlight the trends that will impact marketing and their role next year.
Supermarket spend, consumer confidence, viewing habits: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
This year has been a shocker but there is plenty for marketers to be proud about
Russell ParsonsWe finish the year as we lived most of it – in a state of uncertainty. Amid the gloom though, there is optimism. Marketers have stepped up in 2020 and have a chance to lead their brands to recovery in the new year.
Consumer confidence rebounds amid vaccine rollout
Charlotte RogersBuoyed by the rollout of the Covid-19 vaccine, consumer confidence jumped seven points in December as sentiment brightened about the UK economy in 2021.
‘Words are cheap’: How Uber encouraged people to reassess the brand
Charlotte RogersUber may have started the year asking people to stay at home, but the ride hailing giant is ending 2020 with a renewed sense of purpose and belief its response to Covid-19 has encouraged people to take a “second look” at the brand.
‘A calculated risk’: Taking on a new role during the pandemic
Charlotte RogersA host of marketers are defying the Covid-19 gloom and negotiating Zoom interviews to take on new challenges.
Google on its mission to keep a million businesses open in 2021
Matt BarkerGoogle wants to start a national conversation about the British public’s love for all things local, as it looks to revive the UK high street and tap into trends within wider culture.
Coca-Cola, Unilever, P&G: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.