High Street grants, Amazon, TSB: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Salary Survey 2021: Brand values and diversity commitments tested by the crisis
Matthew ValentineAmid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
How brands can use ‘human-centred’ AI to help create business value
MaryLou CostaMany companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
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And the winner of the Covid vaccine brand battle is…
Mark RitsonAfter almost two centuries of successful innovation, one company is about to get a huge fillip from the rollout of its vaccine.
The pandemic has upped the ante for online merchandising
Ben DavisOnline retailers need to balance a simple user experience with sufficient product inventory, reacting to trends accelerated by Covid.
Salary Survey 2021: Team restructures open up possibilities for change
Matt BarkerTeam restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?
Fast, convenient, flexible: P&O repositions as the ‘safer’ alternative to air travel
Manny PhamP&O Ferries is looking to raise brand awareness and position itself as the safer alternative to air travel in a post-Covid world.
My Covid-19 spring cleaning list
Mark RitsonThe coronavirus pandemic creates an opportunity for many brands to reassess their business strategies, and they should take it because it won’t come again.
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Everything will change forever after coronavirus…won’t it?
Mark RitsonPredictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.
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The best marketers will be upping, not cutting, their budgets
Mark RitsonIt may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
Covid career conversations: Learning from those who have been through it
Colin LewisOur columnist has received numerous messages from people whose careers were disrupted by the pandemic. There are clear commonalities in their experiences.
Redundancy, restructure, brand values: 5 interesting stats from Salary Survey 2021
Marketing Week ReportersFrom the level of redundancy and furlough, to changes in teams structures and corporate values being put to the test, the 2021 Marketing Week Career and Salary Survey reveals the impact of the coronavirus crisis.
Salary Survey 2021: Addressing the career consequences of Covid
Charlotte RogersAs exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.
Revealed: The cost of Covid on marketing careers
Charlotte RogersThe 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture.
NatWest talks up ‘relationship bank’ status as Covid tests strategy
Manny PhamA year on from deciding to retire the RBS brand and reposition as the NatWest Group, the bank says it is progressing with its purpose-led strategy despite the strain of Covid-19.
Unilever’s marketing boss on why digital transformation should be led by marketing
Lucy TesserasIn her first major interview since taking on the top marketing job at Unilever, Conny Braams says the addition of digital to the CMO title has enabled her to accelerate the end-to-end digitalisation of the FMCG giant.
Consumer expectations enjoy a ‘robust jump’ but outlook remains gloomy
Matt BarkerConsumer confidence in February shows some signs of progress as the vaccine rollout continues at pace, although genuine recovery remains a long way away.
‘Value and values’: Unilever’s top marketer on the key to marketing through a recession
Lucy TesserasIn times of uncertainty, Unilever’s top marketer Conny Braams says brands must adapt to immediate changes without losing sight of their long-term strategy.