KFC resurrects ‘finger lickin’ good’ tagline
Matthew ValentineThe famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
Morrisons moves price up the agenda as it looks to become ‘more competitive’
Michaela JeffersonWith a new loyalty scheme, expanding Amazon partnership and plans to invest in communications, Morrisons is confident it will recover from the impact of Covid-19 over the coming year.
How to support new mums returning to the remote working world
Charlotte RogersFrom leading with empathy to giving mothers the space to adjust to life working from home, brands must support marketers returning from maternity leave during the pandemic, or risk losing talent forever.
Morrisons revamps loyalty scheme with ‘instant money’ offer
Lucy TesserasAs part of the My Morrisons loyalty scheme, the supermarket has launched an app to keep track of savings and provide personalised offers.
Meet the marketers building teams fit for volatile times
Matt BarkerWith almost half of marketers having experienced new team structures over the past year, how are brands reorientating themselves internally to fit the demands of the new working world?
Narrow targeting and gut instinct: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
The consumer shifts that should inform your post-pandemic strategy
Marketing Week PartnerThe last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
My Covid-19 spring cleaning list
Mark RitsonThe coronavirus pandemic creates an opportunity for many brands to reassess their business strategies, and they should take it because it won’t come again.
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Everything will change forever after coronavirus…won’t it?
Mark RitsonPredictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.
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The best marketers will be upping, not cutting, their budgets
Mark RitsonIt may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
‘Marketing has a big role to play’: British Airways on the brand’s recovery post-pandemic
Michaela JeffersonAs the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
Mars Petcare on taking its support of the LGBT community ‘to the next level’
Charlotte RogersThrough an on-pack takeover of Dreamies, the pet care giant is looking to drive awareness of its LGBT Foundation partnership and power its internal “inclusion first” strategy.
UK brands urged to drive ‘meaningful innovation’ to arrest declining value
Manny PhamUK brands are encouraged to dial up their innovation and creativity, responding at pace to the trends caused by Covid-19, or risk diminishing value.
CMO tenure falls to lowest level in over a decade
Michaela JeffersonWhile average tenure continues to decline, the number of CMOs from diverse backgrounds has also dropped to just 13%.
Ronseal on why having an iconic slogan is a ‘marketer’s dream’
Charlotte RogersAs the paint brand prepares for its TV sponsorship debut, European marketing boss Jane Ryder explains how she plans to use the ‘Does exactly what it says on the tin’ slogan to help engage a new generation of DIYers.
Premier Inn pins recovery hopes on marketing with ‘invest to win’ strategy
Michaela JeffersonPremier Inn owner Whitbread plans to capitalise on “pent-up demand” for staycations by investing £20m into UK marketing, with a particular focus on broadening its digital reach.
Resisting ‘overproductivity’ and other lessons from a year of remote working
Matthew ValentineNobody has all the answers about how remote working will change jobs as the UK eases out of lockdown, but after a year of experiments brands now know which questions to ask.
Diageo, BT Sport, Unilever: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.