In a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.
We arm you with all the numbers you need to tackle the week ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Customer journeys are changing rapidly under lockdown, as digital adoption accelerates and safety becomes the number one issue in physical retail.
Consumer confidence remains at record lows as hope fades of quick economic bounceback.
Hear from thought leaders in marketing and beyond on addressing the challenges of the Covid-19 pandemic.
The coronavirus pandemic creates an opportunity for many brands to reassess their business strategies, and they should take it because it won’t come again.
Predictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.
It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
The coronavirus pandemic has forced KFC’s marketing to become sharper and more focused than ever, says UK & Ireland marketing director Jack Hinchliffe.
It would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.
Trolls World Tour’s successful digital launch will tempt all movie studios to do the same, but that would destroy the model that premiumises their product.
Marks & Spencer is cutting its marketing spend by £50m this year, with much of that saving coming from TV and press as the retailer turns to social media amid the pandemic.
Life under lockdown is sparking a shift in how brands recognise and prioritise mental health issues.
Marketers’ main response to coronavirus has been pessimistically cutting spend, but now they should prepare for the quick recovery economists predict.
As traditional measures of success are being challenged by the Covid-19 crisis, brands are developing new KPIs to assess the effectiveness of their teams.
KFC wanted to do “something a bit different” to the wave of coronavirus-related ads that have launched in the past few weeks as it aims to ensure its comms are “grounded in who we are”.