Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy 
Policy. 

X
  • News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Festival of Marketing
  • Mini MBA
  • All sections
Login Search Menu

Coronavirus and Marketing

The coronavirus pandemic looks set to have a huge impact on the world of marketing. Marketing Week will be tracking the latest responses of the marketing community as it faces up to the challenge.
marketing news
News Uncategorized

High Street grants, Amazon, TSB: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

Analysis Uncategorized

Salary Survey 2021: Brand values and diversity commitments tested by the crisis

Matthew Valentine

Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.

Sponsor
Subscriber Exclusive Subscriber Exclusive
1 Mar 2021 7:00 am
Archive Uncategorized

How brands can use ‘human-centred’ AI to help create business value

MaryLou Costa

Many companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.

Sponsored by IBM
26 Feb 2021 1:42 pm
Vaccine
1 Comment
Analysis Uncategorized

And the winner of the Covid vaccine brand battle is…

Mark Ritson

After almost two centuries of successful innovation, one company is about to get a huge fillip from the rollout of its vaccine.

25 Feb 2021 2:39 pm
Opinion Uncategorized

The pandemic has upped the ante for online merchandising

Ben Davis

Online retailers need to balance a simple user experience with sufficient product inventory, reacting to trends accelerated by Covid.

25 Feb 2021 7:24 am
Analysis Uncategorized

Salary Survey 2021: Team restructures open up possibilities for change

Matt Barker

Team restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?

Sponsor
Subscriber Exclusive Subscriber Exclusive
25 Feb 2021 7:00 am
News Uncategorized

Fast, convenient, flexible: P&O repositions as the ‘safer’ alternative to air travel

Manny Pham

P&O Ferries is looking to raise brand awareness and position itself as the safer alternative to air travel in a post-Covid world.

Sponsor
Subscriber Exclusive Subscriber Exclusive
23 Feb 2021 4:12 pm

Ritson on coronavirus

Read more
Opinion Uncategorized

My Covid-19 spring cleaning list

Mark Ritson

The coronavirus pandemic creates an opportunity for many brands to reassess their business strategies, and they should take it because it won’t come again.

Sponsor
Subscriber Exclusive Subscriber Exclusive
16 Apr 2020 5:25 pm
change
3 Comments
Opinion Uncategorized

Everything will change forever after coronavirus…won’t it?

Mark Ritson

Predictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.

9 Apr 2020 7:00 am
3 Comments
Opinion Uncategorized

The best marketers will be upping, not cutting, their budgets

Mark Ritson

It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.

Sponsor
Subscriber Exclusive Subscriber Exclusive
6 Apr 2020 1:17 pm
More
Opinion Uncategorized

Covid career conversations: Learning from those who have been through it

Colin Lewis

Our columnist has received numerous messages from people whose careers were disrupted by the pandemic. There are clear commonalities in their experiences.

22 Feb 2021 4:15 pm
numbers
News Uncategorized

Redundancy, restructure, brand values: 5 interesting stats from Salary Survey 2021

Marketing Week Reporters

From the level of redundancy and furlough, to changes in teams structures and corporate values being put to the test, the 2021 Marketing Week Career and Salary Survey reveals the impact of the coronavirus crisis.

22 Feb 2021 12:23 pm
Banner with watermark
Analysis Uncategorized

Salary Survey 2021: Addressing the career consequences of Covid

Charlotte Rogers

As exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.

Sponsor
Subscriber Exclusive Subscriber Exclusive
22 Feb 2021 7:00 am
2021 Career and Salary Survey logo
News Uncategorized

Revealed: The cost of Covid on marketing careers

Charlotte Rogers

The 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture.

22 Feb 2021 7:00 am
NatWest
News Uncategorized

NatWest talks up ‘relationship bank’ status as Covid tests strategy

Manny Pham

A year on from deciding to retire the RBS brand and reposition as the NatWest Group, the bank says it is progressing with its purpose-led strategy despite the strain of Covid-19.

19 Feb 2021 5:57 pm
unilever
Analysis Uncategorized

Unilever’s marketing boss on why digital transformation should be led by marketing

Lucy Tesseras

In her first major interview since taking on the top marketing job at Unilever, Conny Braams says the addition of digital to the CMO title has enabled her to accelerate the end-to-end digitalisation of the FMCG giant.

Sponsor
Subscriber Exclusive Subscriber Exclusive
19 Feb 2021 7:32 am
CovidConsumerConfidence
News Uncategorized

Consumer expectations enjoy a ‘robust jump’ but outlook remains gloomy

Matt Barker

Consumer confidence in February shows some signs of progress as the vaccine rollout continues at pace, although genuine recovery remains a long way away. 

19 Feb 2021 12:01 am
Unilever
News Uncategorized

‘Value and values’: Unilever’s top marketer on the key to marketing through a recession

Lucy Tesseras

In times of uncertainty, Unilever’s top marketer Conny Braams says brands must adapt to immediate changes without losing sight of their long-term strategy.

17 Feb 2021 7:43 am
  • Advertising Queries
  • Contact
  • Cookies
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor M, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Advertising Queries
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Advertising Queries
  • Contact
  • Cookies
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS