Data ethics, ROI, CMO tenure: 5 interesting stats to start your week
Marketing Week ReportersWe arm marketers with all the numbers they need to tackle the week ahead.
Nike, Netflix, Pret: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How eharmony is helping people find love in lockdown
Ellen HammettEharmony credits the launch of a new video dating feature and increased investment in advertising, particularly TV, for a 60% uplift in site registrations during the pandemic.
Coca-Cola, customer journeys, reopening post-lockdown: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the behavioural science challenge of reopening in a pandemic, to making sure charitable work is not forgotten when attention is elsewhere, it’s been another busy week. Here’s my take.
How do brands connect with global customers during a shutdown?
Marketing Week PartnerBrands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
Coke, AB InBev, British Heart Foundation: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
The Lowdown
Hear from thought leaders in marketing and beyond on addressing the challenges of the Covid-19 pandemic.
My Covid-19 spring cleaning list
Mark RitsonThe coronavirus pandemic creates an opportunity for many brands to reassess their business strategies, and they should take it because it won’t come again.
3 Comments
Everything will change forever after coronavirus…won’t it?
Mark RitsonPredictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.
3 Comments
The best marketers will be upping, not cutting, their budgets
Mark RitsonIt may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
Recommended reading: Broken retail and transformation without chaos
Matthew ValentineMarketing Week reviews the latest books and articles for marketers.
When you’re urging clients to keep advertising, you need to walk the walk
Nick LawtonAsking clients to keep spending while cutting your own marketing budget is understandable in these times, but the ad industry needs to think about recovery as well as survival.
The ‘new normal’ is just another bullshit line marketers have swallowed
Mark RitsonMarketers should be as wary of those predicting the marketing world is about to change forever as they are of people who thought Oreo’s Superbowl tweet was the future of marketing strategy.
‘Don’t forget us’: How the British Heart Foundation is staying relevant amid Covid-19
Sarah VizardThe charity has seen donations plummet even as demand for its services increase, forcing it to find new ways to raise money and look to a more digital future.
How brands are tackling their reopening marketing strategy
Charlotte RogersIn a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.
Retail sales, email marketing, ad targeting: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Marketoonist on the ‘new normal’
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Alibaba, Netflix, global ad spend: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.