Covid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?
Recipe box brand Gousto is returning to live experience events this month with the launch of ‘Flavourlust’, a London-based event to promote its new street food range.
Pfizer’s newly named Covid vaccine has been met with ridicule and scorn, but while some believe it makes “little logical sense” others think it could be part of a bigger play by the pharmaceutical giant.
As the £3,000 government incentive for taking on an apprentice nears its end, the School of Marketing is encouraging marketers to support alternative routes into the industry.
The retailer is working with charity partner the Fashion & Textile Children’s Trust to support employees, encouraging them to reach out for help in a bid to normalise conversations about financial distress.
Describing Covid as an accelerator for innovation, the global health and hygiene company believes courage is needed to create a culture comfortable with taking educated risks, although there is no one size-fits-all recipe for success.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The coronavirus pandemic creates an opportunity for many brands to reassess their business strategies, and they should take it because it won’t come again.
Predictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.
It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
So often the cheerleaders for an organisation, marketers are being encouraged to speak out rather than feel isolated when suffering problems with their wellbeing.
Consumer confidence remains stable – and significantly healthier than this time last year – as shoppers ramp up plans to save with a view to the future.
Having swapped the world of digital banking for debt collection, former Atom Bank marketing boss Neil Costello is on a mission to bring a message of financial wellbeing to an unloved sector.
Ready to welcome its first commercial apprentices next month, Procter & Gamble switched to virtual internships and graduate recruitment at the start of the crisis in a bid to support young people facing a Covid-ravaged jobs market.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From PepsiCo creating a dedicated graduate programme for marketers to P&G increasing the diversity of its candidates via virtual assessment centres, brands have defied the odds to ensure they continue recruiting fresh talent.
Research by the Institute finds that on average, brands saw their sales fall 16% after one year without advertising and by 25% after two years.
Boasting an 800% increase in subscribers over the past 18 months, Fiit is on a mission to maintain momentum as it looks to retain lockdown signups and grow its customer base as restrictions lift.