Corporate Edge has been picked to work on a new destination brand for Wales. The agency will work closely with the Welsh tourist board’s advertising agency HHCL/Red Cell.
EasyJet has announced that its revenues are up 69 per cent, to £932m for the year to September 30 – but pre-tax profits are down 28 per cent to £52m. It says the results reflect the impact of the Iraq conflict and costs associated with not taking up an option to buy Deutsch BA.
Printer manufacturer Epson has called a review of its £10m pan-European advertising account less than a year after it transferred to Leo Burnett from the now defunct D’Arcy (MW January 30). The agency is not repitching. The pitch, which is being handled by the AAR, is in its early stages and it is not known […]
British Gas is attempting to regain lost ground as a home services provider by launching an advertising campaign for its online home management service, house.co.uk. The ads will break in cinemas at the end of this week and will be rolled out as a television campaign next month. This is the first major push for […]
More than 20 CMOs and senior marketers have been selected to join the EMEA Fellowship Programme, which aims to prepare marketing leaders for the transition into CEO or similar roles.
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WhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
Walkers is behind April’s most effective ad campaign, winning over the public by tapping into “unspoken behaviour” and scoring high on both long and short-term effectiveness measures, according to The Works study.