Matching corporate marketers to startup businesses
Startups are keen to hire marketers with a corporate background in order to get big business experience, but brands need to ensure they find the right fit for their company.
2 Comments
Lidl lets customers vote on Christmas prices in social media ‘first’
Thomas HobbsThe German discounter wants the Twitter-based initiative to put “control back into the hands of consumers”.
Why Unilever and P&G are pulling back from discounting
Leonie RoderickReliance on promotions is slowly falling as FMCG brands put a bigger emphasis on effectively communicating brand benefits to justify a premium over competitors.
Prepare for zero-bullshit pitching
Russell ParsonsZero-based budgeting will become more commonplace post-Brexit and with it will come the rise of ‘zero-bullshit pitching’ as marketers are urged to get to get back to basics.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.