Matching corporate marketers to startup businesses
Startups are keen to hire marketers with a corporate background in order to get big business experience, but brands need to ensure they find the right fit for their company.
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Lidl lets customers vote on Christmas prices in social media ‘first’
Thomas HobbsThe German discounter wants the Twitter-based initiative to put “control back into the hands of consumers”.
Why Unilever and P&G are pulling back from discounting
Leonie RoderickReliance on promotions is slowly falling as FMCG brands put a bigger emphasis on effectively communicating brand benefits to justify a premium over competitors.
Prepare for zero-bullshit pitching
Russell ParsonsZero-based budgeting will become more commonplace post-Brexit and with it will come the rise of ‘zero-bullshit pitching’ as marketers are urged to get to get back to basics.
Entertainment overtakes FMCG as best paid sector for marketers
Marketing Week ReportersEntertainment unseats FMCG to be crowned the best paid sector for marketers, according to the 2021 Marketing Week Career and Salary Survey, while those working for an industry or trade body bring up the rear in the salary stakes.
Want to know what you’re worth? Marketing pay in 2021 revealed
Marketing Week ReportersFrom the best paid sectors to the salaries marketers can expect to earn as they climb the career ladder, Marketing Week’s Career and Salary Survey examines the state of pay in 2021.
How Bodyform plans to tackle the ‘gender pain gap’
Manny PhamThe female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
How progressive brands are bridging the gap with diverse communities
MaryLou CostaDespite one in six people in the UK being from an ethnic minority, only a third feel represented in marketing. But forward-thinking brands show what it takes to bridge the gap by partnering with influencers, local media and events.