Greene King’s press advertisement featuring the barrel of a gun was created by WFCA Integrated and not Miles Calcraft Briginshaw Duffy, as suggested in Marketing Week last week.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.