Mintel has asked Marketing Week to point out that Plymouth Gin had a 5.4 per cent share of the market in 2004 with 1.4 million litres and Bombay Sapphire had a market share of 6.9 per cent with 1.8 million litres, contrary to figures reported last week. Market leader Gordon’s had a 41.4 per cent share, with 10.8 million litres sold.
Brand mascots have largely fallen out of favour in recent years, but marketers should not underestimate their unifying ability to deliver the humour and emotion consumers love.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull advertising from GB News could be “a dangerous game to play” but suggest it will likely blow over quickly in the same way the Facebook boycott did last year.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.