Granada is using ex-Coronation Street actors to publicise the Little Chef roadside restaurant chain.
The campaign, which breaks in August, will use characters Percy Sugden, Terry Duckworth, Maureen Elliot and Alec Gilroy and plays on the Corrie stars’ different personality traits.
One commercial features penny-pinching Percy Sugden putting a penny change into his purse after paying for his &£5.99 meal.
In another, flirtatious Maureen Elliot, played by Sherrie Hewson and famous for the burst waterbed scene, is featured flirting with the waiter. She also announces the endline for all the ads: “Little Chef, it’s right up your street,” accompanied by Street-style trombone music.
The four ads have been created through TBA Marketing. Media buying is being handled by Carat Manchester.