Corsodyl launches TV and press campaign

Corsodyl, The GlaxoSmithKline owned oral hygiene brand, is launching a £1.95m TV and press campaign.

The TV ad, created by Grey, breaks on 1 February and will run for four weeks. The TV campaign will be supported by an eight-week press campaign, which also starts in February.

The TV campaign features the brand’s “Gorgeous/Missing Tooth” creative, which shows an attractive woman with an unsightly gap in her teeth.

The ad trails Corsodyl Mint Mouthwash, followed by a ten second tag highlighting Corsodyl Daily Gum & Tooth Paste, which was launched last year.

The press campaign ads promote both products with a simple message to inform and educate consumers about gum health and direct consumers to its website which contains more resources about oral health care.

Media planning was handled by Mediacom.

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