Corsodyl launches TV and press campaign

Corsodyl, The GlaxoSmithKline owned oral hygiene brand, is launching a £1.95m TV and press campaign.

The TV ad, created by Grey, breaks on 1 February and will run for four weeks. The TV campaign will be supported by an eight-week press campaign, which also starts in February.

The TV campaign features the brand’s “Gorgeous/Missing Tooth” creative, which shows an attractive woman with an unsightly gap in her teeth.

The ad trails Corsodyl Mint Mouthwash, followed by a ten second tag highlighting Corsodyl Daily Gum & Tooth Paste, which was launched last year.

The press campaign ads promote both products with a simple message to inform and educate consumers about gum health and direct consumers to its website which contains more resources about oral health care.

Media planning was handled by Mediacom.


National Trust Magazine features Johnny Depp

National Trust relaunches magazine

Rosie Baker

The National Trust is relaunching its members’ magazine as part of its long-term rebranding strategy to challenge its formal image and modernise people’s perceptions of it.


    Leave a comment