The TV ad, created by Grey, breaks on 1 February and will run for four weeks. The TV campaign will be supported by an eight-week press campaign, which also starts in February.
The TV campaign features the brand’s “Gorgeous/Missing Tooth” creative, which shows an attractive woman with an unsightly gap in her teeth.
The ad trails Corsodyl Mint Mouthwash, followed by a ten second tag highlighting Corsodyl Daily Gum & Tooth Paste, which was launched last year.
The press campaign ads promote both products with a simple message to inform and educate consumers about gum health and direct consumers to its website which contains more resources about oral health care.
Media planning was handled by Mediacom.