The cost of living crisis has been something of a dampener for the anticipated post-pandemic travel rebound, but brands and analysts remain confident consumers will choose to prioritise their summer holidays in 2023.
Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Airbnb is poised to “modestly” increase marketing spend in the second half of the year as it eyes expansion into new markets.
In the latest episode of Marketing Week’s podcast series, TUI’s CMO Katie McAlister and global brand and content director, Toby Horry, share how adversity helped the business develop an award-winning marketing team.
Sky Sports’ viewing figures for the WSL grew 45% last season, and it is keen to capitalise on this by making its biggest investment behind the league to date.
888 Holdings, which owns brands including William Hill and 888Casino, has downgraded its revenue expectations for its current quarter, citing the impact of its marketing efficiency push and UK regulation changes as partial drivers.
Marketing can only generate an effective pipeline if it targets the same buyers as sales, but new research shows the overlap – even between brand and demand marketing – is often shockingly small.
Budgeting and planning season may sometimes feel like fighting a losing battle for marketers, but it should be a moment to reflect and press forward, according to former marketing leaders.