The ad will return to TV tomorrow, aiming to highlight the brand’s British credentials. The campaign will also benefit from a three-week burst of radio activity.
In the ad, Lydon who was also known as Johnny Rotten, speaks about the Country Life’s British credentials and “fresh creamy taste”, as well as dispelling the myth that Anchor is from Britain.
When it last ran, Country Life butter maker Dairy Crest said the campaign helped increase sales by 85% .
Paul Fraser, Dairy Crest marketing director, says: “This activity is designed to continue the momentum generated by the original Great British Butter campaign. We know that provenance is still important for our consumers and Country Life is still the only major British butter brand – a fact that we’re very proud of! We want to remind people that if they’re looking for a delicious tasting British butter, Country Life is the only brand that can give them what they want.”