Courvoisier Cognac is taking over Canary Wharf station for a month as part of its "Earn It" advertising push. It starts this week.
The campaign, which has been developed by Publicis Dialog, will include lamppost banners, first-class lounge posters, double-sided glass walls and a landmark site. The brand is also sponsoring GQ’s 100 Best Things in the World list, which will appear in the December issue, the magazine will be handed out at the station by models throughout the month. The promotion was booked through Viacom Outdoor’s Impact division.
The campaign will also be supported by experiential marketing with commuters being offered free shoe shines, and American bar and grill restaurant chain Smollensky’s will offer a special Courvoisier cocktail throughout November. Waitrose will also run a sampling and money-off promotion at its flagship Canary Wharf store.