P&G is going back to the future in its plan to increase ad spend, aiming for reach among more broadly defined segments. Its objective is clear, and should be shared by all marketers – sell more stuff.
Arsenal is the first Premier League club to launch an app specifically for young supporters as it makes ‘fans of the future’ a key priority.
Marriott International has launched M Live Europe in a bid to push its own real-time content and to generate social media engagement in-house.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
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Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.