Is ‘brand engagement’ a meaningless metric?

Nearly four out of five marketers use ‘engagement’ as a metric to prove return on investment, new Marketing Week research has found, but only a minority believe senior leaders take the term seriously. So when and how should you be using it?

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Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

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