P&G is going back to the future in its plan to increase ad spend, aiming for reach among more broadly defined segments. Its objective is clear, and should be shared by all marketers – sell more stuff.
Arsenal is the first Premier League club to launch an app specifically for young supporters as it makes ‘fans of the future’ a key priority.
Marriott International has launched M Live Europe in a bid to push its own real-time content and to generate social media engagement in-house.
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.
Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.