Consumers may have been forced to change their shopping habits thanks to the Covid-19 lockdown, but their accelerated shift to online could represent a behavioural change with long-term implications.
Brands and retailers have been quick to respond to the new reality. Tinned food giant Heinz has introduced its first direct-to-consumer (D2C) website, created in less than three weeks by ecommerce agency Good Growth.
The Heinz to Home site offers bundles of core Heinz products to locked-down customers, with free shipping to NHS staff and other emergency service workers.
A simple menu offers bundles of either tinned food (eight cans of baked beans and four of tomato soup and spaghetti hoops) or a selection of table sauces, each for £10. There is a delivery charge of £3.50 per bundle for those who don’t qualify for discounts.