Crafty case of brand promotion
In reporting the crafty activities of agencies in pushing products in TV sponsorships, you fail to reveal your own product placement agenda (“ITC moves to shore up sponsor rules”, MW October 7). You mention Cadbury’s Flake in one sentence and go on to James Bond in the next. Surely this a clear example of product promotion: Flakes were Bond’s favourite chocolate (as revealed in the film On Her Majesty’s Secret Service).
Tony Quinn
Head of publishing
Watford School of Publishing
West Herts College
Watford