Craig Mawdsley and Bridget Angear, joint heads of planning, AMV BBDO
Winner: Agency of the Year, sponsored by Thinkbox
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Get the balance right when thinking globally
David CoveneyIt is human nature for brands to seek to expand in order to grow. Going back centuries, the single mine-owner, seamstress and merchant each expanded into second and third premises – and before long, overseas.
Confusion reigns over Google’s Enhanced Campaigns as launch nears
Ronan ShieldsGoogle’s Enhanced Campaigns will be fully implemented on 22 July, but the majority of brand-side marketers are still unsure how the update – the most fundamental change to paid search advertising in years – will impact their online media strategies.
Waitrose installs click and collect lockers
Lara O'ReillyWaitrose is stepping up its multi-channel offering with the launch of automated temperature-controlled lockers for customers to collect the shopping they order online in locations where the supermarket does not have a store.
Celebrate how you support mental health, but always commit to doing more
Tanya JosephIn Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
Oystercatchers hires Posterscope’s Gill Huber as managing partner
Michaela JeffersonThe former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys rebrand: Four brands become one as it ‘invests hard’ in simplified proposition
Michaela JeffersonCurrys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.
NatWest’s CMO slams lack of ‘pointed’ efforts to ramp up diversity
Manny PhamFive years ago, NatWest CMO Margaret Jobling thought the marketing industry would naturally become more diverse, but she realises now more action must be taken.
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