It is human nature for brands to seek to expand in order to grow. Going back centuries, the single mine-owner, seamstress and merchant each expanded into second and third premises – and before long, overseas.
Google’s Enhanced Campaigns will be fully implemented on 22 July, but the majority of brand-side marketers are still unsure how the update – the most fundamental change to paid search advertising in years – will impact their online media strategies.
Waitrose is stepping up its multi-channel offering with the launch of automated temperature-controlled lockers for customers to collect the shopping they order online in locations where the supermarket does not have a store.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.