Craig Mawdsley and Bridget Angear, joint heads of planning, AMV BBDO
Winner: Agency of the Year, sponsored by Thinkbox
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Get the balance right when thinking globally
David CoveneyIt is human nature for brands to seek to expand in order to grow. Going back centuries, the single mine-owner, seamstress and merchant each expanded into second and third premises – and before long, overseas.
Confusion reigns over Google’s Enhanced Campaigns as launch nears
Ronan ShieldsGoogle’s Enhanced Campaigns will be fully implemented on 22 July, but the majority of brand-side marketers are still unsure how the update – the most fundamental change to paid search advertising in years – will impact their online media strategies.
Waitrose installs click and collect lockers
Lara O'ReillyWaitrose is stepping up its multi-channel offering with the launch of automated temperature-controlled lockers for customers to collect the shopping they order online in locations where the supermarket does not have a store.
Coco-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows
Molly FlemingCoca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Why marketers need to get better at marketing marketing
Sarah VizardReports are constantly suggesting the CMO role is obsolete, but top marketers from RBS, Tesco, Birds Eye and Salesforce disagree, saying when “marketers deliver, there is no problem”.
What brands can learn from Skoda and Japanese rugby
Harry LangJapan’s rugby team might appear to have few links to Skoda, but both have excelled against expectation using a challenger mindset, which others can emulate.
Adidas, F&F, Bellwether: 5 things that mattered this week and why
Marketing Week ReportersThe strategies for success behind the best global brands Interbrand marked the 20th anniversary of its annual Best Global Brands valuation report by comparing the current top 10 with their first rundown from two decades ago. No surprise that big tech dominates this year’s list (Apple, Google, Amazon and Microsoft hogging the top four, in […]
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