Cramm Francis Woolf has created a TV and press campaign for the UK Passport Service, aimed at encouraging the British public to check the validity of their passports before travelling. The UK Passport Service will also sponsor Airline and Holiday Airport programmes on ITV2.
(Twang twang twang twang) baby don’t hurt me, (twang twang twang twang) don’t hurt me, no more (twang twang). Sorry. The Diary’s just tuning up in preparation for Corporate Clash, a kind of Pop Idol for wage-slaves, rather than the doleys and trustafarians who appear on the ITV show. With £5,000, a CD release and […]
Chartered Institute of Marketing former head of marketing and communications David Wright, who left the Institute last week (MW last week), has been appointed as the chief executive of the Institute of Sales and Marketing Management.
Mother has created Orange’s first pan-European broadcast and print advertising campaign. Launching initially in the UK and France, the campaign aims to demonstrate Orange’s customer service approach.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.