Starcom MediaVest Group chief executive for Europe, the Middle East and Africa Mark Cranmer has resigned after five years in the job. He will leave next April and a replacement has yet to be announced. Industry speculation has linked him with a job at Universal McCann as its European chief.
BT will spend Â£40m installing a telecoms network for the 2012 Olympic site.
iwantoneofthose.com, the online and mail-order retailer, has signed an exclusive deal with dgm to allow advertisers with the dgmAdNetwork affiliate network access to its site. iwantoneofthose.com receives 100,000 visitors a week and had turnover last year of over £7m.
Zip Television research has found that 30 per cent of viewers who are potential interactive TV users are not pressing the red button during ads because there are too few incentives to do so, while a further 22 per cent are daunted by the prospect.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.