Sainsbury's bananas

Inside Sainsbury’s

Lucy Handley

Marketing Week Brand of the Year Sainsbury’s has been on a high after 2012, its ‘year like no other’. Learn how it intends to maintain momentum to stay ahead.


Embrace your inner geek and be a better marketer

Branwell Johnson

Technology is one of the 12 core elements of the Modern Marketing Manifesto formulated by Marketing Week and Econsultancy. We propose that to be a modern marketer you must be comfortable and adept at procuring and using technology. We believe modern marketers will have increasing ownership of technology.


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