Cravendale launches door drop campaign

Milk brand Cravendale is launching a door drop campaign to support its “Fresher for longer” message by delivering money-off vouchers.

Cravendale
Cravendale campaign

The campaign will target the key audiences of families and pre-families in more than 2.5m households.

The message will be backed up by the brand’s “Time Traveller” advertising and through-the-line marketing.

This is Cravendale’s third annual door drop, the previous pushes having reached 10m households.

The 2009 drive saw an additional 200 000 new customers trial the product and a 14% increase in sales.

Sam Dolan, Cravendale’s brand manager, says: “We have seen a significant uplift in sales following our past door drops and a great retention in loyal customers.”

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